Running Head: Effects of Right-Wing Populist Political Advertising Effects of Right-Wing Populist Political Advertising on Implicit and Explicit Stereotypes

نویسندگان

  • Florian Arendt
  • Franziska Marquart
چکیده

We investigated the effects of antiforeigner political advertisements on implicit and explicit stereotypes. While stereotypical associations may become automatically activated (implicit stereotypes), individuals can reject these thoughts and decide not to use them for an overtly expressed judgment (explicit stereotypes). We hypothesized that even if citizens negated stereotypical content, advertisements might still affect implicit stereotypes. This hypothesis was tested using an experiment where participants (N = 186) were exposed to zero, two, four, or six stereotypical advertisements. The results showed that stereotypical advertisements did not influence explicit stereotypes but did influence implicit stereotypes, even in critical recipients who negated the stereotypical content.

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Effects of Right-Wing Populist Political Advertising on Implicit and Explicit Stereotypes

We investigated the effects of antiforeigner political advertisements on implicit and explicit stereotypes. While stereotypical associations may become automatically activated (implicit stereotypes), individuals can reject these thoughts and decide not to use them for an overtly expressed judgment (explicit stereotypes). We hypothesized that even if citizens negated stereotypical content, adver...

متن کامل

Political Ideology and Stigmatizing Attitudes Toward Depression: The Swedish Case

Background Stigmatizing attitudes toward persons with mental disorders is a well-established and global phenomenon often leading to discrimination and social exclusion. Although previous research in the United States showed that conservative ideology has been related to stigmatizing attitudes toward mental disorders, there is reason to believe that this mechanism plays a different role in...

متن کامل

Populism, Exclusion, Post-truth. Some Conceptual Caveats; Comment on “The Rise of Post-truth Populism in Pluralist Liberal Democracies: Challenges for Health Policy”

In their editorial, Speed and Mannion identify two main challenges “the rise of post-truth populism” poses for health policy: the populist threat to inclusive healthcare policies, and the populist threat to well-designed health policies that draw on professional expertise and research evidence. This short comment suggests some conceptual clarifications that might help in thinking through more p...

متن کامل

Right-Wing Populism in Europe & USA: Contesting Politics & Discourse beyond ‘Orbanism’ and ‘Trumpism’

Through a number of theoretical and empirical contributions, this Special Issue of the Journal of Language and Politics addresses the recent sudden upsurge of right-wing populist parties (RWPs) in Europe and the USA. It responds to many recent challenges and a variety of ‘discursive shifts’ (Krzyżanowski 2013a, 2018 a,b) and wider dynamics of media and public discourses that have taken place as...

متن کامل

A Political Theory of Populism

When voters fear that politicians may have a right-wing bias or that they may be in‡uenced or corrupted by the rich elite, signals of true left-wing conviction are valuable. As a consequence, even a moderate politician seeking reelection chooses ‘populist’policies— i.e., policies to the left of the median voter— as a way of signaling that he is not from the right. Truly right-wing politicians r...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

عنوان ژورنال:

دوره   شماره 

صفحات  -

تاریخ انتشار 2017